Providing security and safety to society through quality assurance

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Medium-term Business Framework

Medium-term Management Vision

As a manufacturing group that takes a scientific approach to quality assurance,
we want to create brands that are embraced in Japan, Asia, and around the world;
on a permanent basis, in a right way to bring a reformation to the world.

Business Framework’s Golden Circle

The Golden Circle That Starts with Why

We produced this content based on the book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek, David Mead, Peter Docker, and Masumi Shimafuji (Discover 21, 2019).
Why = belief and purpose

Why = belief and purpose

Provide safety and reliability to society through quality assurance, in a right way to bring a reformation to the world.

How = explanations, methods, and theories related to products and services

How = explanations, methods, and theories related to products and services

As a manufacturing group that takes a scientific approach to quality assurance, we will continue to create products and services that will become the world's best brands from Japan and Asia, and continue to provide safety and reliability to society.
What = products and services

What = products and services

We provide a full portfolio of products and services as the world's No. 1 manufacturing brand from Japan and Asia in the field of quality assurance.

A Business Framework with the Ideology of Giving Back to Society


●We produced this content based on the book : "Hypothetical Thinking Regarding the Ontological Dimension of Project Design
: What Is the Ontological Dimension in Thinking about Emerging Design and Essential Value?" by Munehiro Kishinami (Project Design Lab, March 2018)

Social Innovation

Social Innovation

As a result of our goal "to provide safety and reliability to society through quality assurance," we will help to solve the social issues of SDG No. 9, which is to "Create a platform for industry and technological innovation: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation." and SDG No. 12, "Responsible consumption and production: Ensure sustainable consumption and production patterns." (*)

* Emphasis is placed on a circular economy that reduces, reuses, and recycles in order to continue sustainable consumption in line with growth.

[Ideals]
Achieving our business framework (= the pursuit of happiness and value)
  1. Enabling car and motorcycle enthusiasts to enjoy driving safely, securely, and comfortably.
  2. Ensuring the safety of those who use public transportation such as buses, taxis, trains, and airplanes on a daily basis.
  3. With natural disasters such as typhoons and torrential thunderstorms occurring frequently nowadays, we will be behind the scenes supporting the safety of your daily life through durability environment tests (compliant with JIS standards) of construction material manufacturers of sash windows, shutters, and doors.
Business Innovation

Business Innovation

As a manufacturing group that takes a scientific approach to quality assurance, we want to create brands that are embraced in Japan, Asia, and around the world, ; on a permanent basis, in a right way to bring a reformation to the world, and we will continue to be a corporate group that will last for more than 100 years by continuing to provide safety and reliability to society.

[Ideals]
  • Vision: "A Manufacturing Group That Is Shown Gratitude by Its Customers with a Smile."
  • Target profiling
    Our greatest responsibility is toward all our customers including manufacturing engineers, personnel involved in quality assurance, equipment maintenance, and research and development in steel industries, automobile industries, heavy industries, industrial industries, and construction material industries all over the world who use our products and services, as well as the end users of these industries.
Human Innovation

Human Innovation

As an integrated supplier of non-destructive testing and marking, to be able to sell mechanical equipment and genuine consumables (chemicals) together as a one-stop service.

[Ideals]
  • As a global player in the non-destructive testing and marking business field, we will continue to provide mechanical equipment and genuine consumables (chemicals) as a one-stop service that are backed up by high technical skills and are matched to our customers' needs.
  • Have "Japan Quality, Japan Brand as No.1" incarnated not only in Japan, China, South Korea and Southeast Asia, but also in the Indian market.

Company Credo

  • In order to meet the needs of each and every customer, all our activities must be of a high quality level.
  • We must strive to reduce the impact on the environment by creating eco-friendly products that take into consideration any burden on the environment, the saving of resources, and saving energy.
  • We must always strive to reduce costs in order to maintain reasonable prices.
  • We must respond quickly and accurately to orders from customers.
  • We must provide our business partners with the opportunity to generate reasonable profits.
  • Businesses must produce healthy profits. We must also attempt new ideas.
  • We must continue research and development, and constantly challenge ourselves to continue to create innovative technologies and products with passion.
SDGsとは?

What Are SDGs?

SDGs are international goals for 2016 up to 2030 that were adopted at the United Nations Summit. Consisting of 17 goals and 169 targets to achieve a sustainable world, it is a pledge that no one on the planet will be left behind. The SDGs are universal goals that not only developing countries but also developed countries themselves are working on. Japan is also actively engaged in SDGs.

SDG No. 9: Create a platform for industry and technological innovation

SDG No.9: Create a platform for industry and technological innovation

Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.

The aim of SDG No. 9 is to set up infrastructure and achieve economic development with an emphasis on sustainability so that everyone can access and participate equally. For example, the goal includes that everyone can use infrastructure such as public transport, water, energy, and communications inexpensively. Sustainability will be improved by improving the efficiency of resource utilization and improving infrastructure and industry through the introduction and wide-spread use of clean technologies and environmentally friendly technologies and industrial processes.

SDG No.12 Responsible consumption and production

SDG No.12 Responsible consumption and production

Ensure sustainable consumption and production patterns

The aims of Goal 12 are, by 2030, to achieve sustainable management of natural resources, reduce food waste by half per capita globally at retail and consumption levels and reduce food losses in production and supply chains; minimize adverse effects on human health and the environment by achieving environmentally conscious management of chemicals and all waste throughout the product life cycle as well as significantly reducing emissions from said chemicals and waste into the air, water, and soil, and significantly reduce waste by reusing resources and so on. Goal 12 also encourages companies to conduct environmentally sustainable practices and to include information on sustainability in regular reports.